If bystanders randomly about "what is the luxury survey", I believe most people will mention the LV--Louis Vuitton, and even use it as a symbol of Luxury Louis Vuitton. The direct reason, probably because it had been the first to come to China and is widely promoted by luxury brands. Be able to use it to make their own brand synonymous with luxury, from the beginning of the creation of France the Court of Queen's bag, to the new industrial revolution was bourgeois pursuit of identity, to the establishment of modern luxury goods Empire, Louis Vuitton exactly after 152 years.
However, as nowadays Louis Vuitton sales quickly zoom in, follow the is the sharp decline in the core values of the brand, brand customer popularity. In the Chinese market, for example, beginning in 2010, the Louis Vuitton breakthrough urban layout strategy in one or two lines in China, started to March and third-tier cities in order to secure a higher market share. One-sided pursuit of profit maximization only makes the brand popular trend appears, gradually lost the luxury of this sense of mystery and noble, Louis Vuitton has gradually been numerous pursuit of "Wu Yi XI Wei GUI" abandoned the high-end consumer. Coupled with the crazy of domestic counterfeiting "worship" and after racing to phishing, Louis Vuitton's brand image in China was "rotten".
See manpower on the streets when an LV, really proud of the Chinese purchasing power increases? heard friends talk about such a case on LV: luxury Palace--henglong Plaza in Shanghai, a dressed woman came into the Louis Vuitton store, eyes fell on a new Louis Vuitton leather bags. After you pay the money to leave her, appears on the bus. Louis Vuitton has become "crowded bus must select", this is the real value proposition of Louis Vuitton do?
"Didn't go that way" is a high-end luxury Louis Vuitton began to be marginalized, are high-end consumers abandoned by one of the reasons. Louis Vuitton a retail price of us $ 1960 Raindrop Besace bag is a shape of bags of garbage bags. It is said that this package was so charged, just because of their subversive use of a special leather made, just look texture of plastic bags only. Perhaps this sounds but also some truth, but such a high price, and so it's odd shape, do not know how many people are willing to pay it! more stunning move Louis Vuitton to launch at $ 25,000 worth of red, white and blue "bag" bag. It completely uses the texture and gloss made from specially treated leather, make the leather more plastic-like texture. This bag technology and expensive cost of it cannot be denied, but in fact only a grandstanding effect.
Belgium artists in the suburbs have a dozen pigs, these pigs on the line the "Louis Vuitton monograms" after the pattern, up to 750,000 yuan per pig price. Although this is not produced by Louis Vuitton, but looks like only and Louis Vuitton detached dare such an exorbitant rate it! it's no wonder today's Cafe "self-discipline" down like it is difficult to get the same respect.
The other hand, Louis Vuitton is crazy "Cottage", also gave the brand product with great impact. Phishing is nothing more than fancy luxury consumers have desire and luxury goods expensive in and of themselves "contradictions", from which to steal profits. High imitation goods, commonly known as "a domestic", both the material as a whole and the detail section, is done and the real thing almost identical to ordinary people it is difficult to distinguish with the naked eye the authenticity, authenticity of the store is not even. "A total" price is high and low ranges, however, are much lower than the real thing, precisely meet the needs of a number of blind consumers compare. Coupled with the source of the counterfeit goods generally hid in the shadows, giving enterprises and relevant sector fraud caused a great deal of trouble. Therefore, in making a "counterfeit goods" when you sigh, the possibility of granting some luxury brands the eyes of compassion, injury grievances of luxury brands is that it, after all, and who had not been invited to phishing its own.
In fact, whether you need to change brands own "spirit", or do you want to protect against malicious external environment of rejection, Louis Vuitton wanted to reshape the image of quality and luxury in the heart of the audience, may wish to take in the global demand slowdown in the larger environment and economy shuffling down to, as a continuation of the high-end positioning planning blueprint for the development of a more perfect.
